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7 Principles of Relationship-Building Excellence

Golden Team Leader

Dr. Mark Zupo

Relationship-building is the key force to excellence in customer relations, customer service and ongoing trust in the interactions built between you and your customers. A lot like marriage isn’t it? There are critical standards that govern the best in relationship-building practices that define what service means to everyone involved in the relationship.

They are the foundations of S. E. R. V. I. C. E.

Huge corporation have been built solely on, have grown and fallen in the light of great customer service and poor customer service. Supernatural customer service is at the top of the primary reasons for absolute success in the retail, corporate and service industries. Some companies have developed more for their customer service than their great product offerings!

The consistent mission and the unfailing devotion to customer service sets the standard for the most revered companies who have become household word purely because of their customer service as well as their products. Let’s begin defining the definitions of service:


The opportunity to support your clients or customers is a privilege of their trust and loyalty to you for your offer to them. When a problem is defined then a solution is needed and the delivery of the solutions to their problems become the dance in your relationship. A dance that you lead. I want to believe that those who have been appointed to accomplish this mission will be totally committed, devoting all their skills and determination to their work. I urge you to lend them your support so that, together, we can build that bright future worthy of our country.

Paul Biya



The act of engagement is a crucial step to building trust and authority between you and your customers. Simply put, to be engaged is to share in the involvement in the customer’s success by your interest in their mission. To join in and become a part of their effort and focus will be the foundation for trust and authority when the chips are down and when the ship is sailing high on the seas as well. In engagement you occupy a crucial place in a customer’s successes to be shared and remain engaged when their failure looms to overcome the obstacles. “A good leader can engage in a debate frankly and thoroughly, knowing that at the end he and the other side must be closer, and thus emerge stronger. You don’t have that idea when you are arrogant, superficial, and uninformed.

Nelson Mandela



            Respect is a loosely-used term to describe the sense of admiration for a customer’s efforts and specific desires as well as their intentions. Though you may not be aligned with a specific effort or intention, respect defines your ability to remain impartial and offer solutions for their intentions as the big picture. Respect will define how closely you walk with them when trying to solve a problem. The journey is as important as the destination. I want to change history, do something important in my life, and influence individuals like we have with millions of small businesses… Then they love and respect you because you made their life important.

Jack Ma




            Don’t solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you’re just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.

Sara Blakely



deliver possibilities

I never thought I would be in a position like this, where my words and experiences are now inspiring others to follow suit. It’s challenging at times, but I can only look forward to the future of business and philanthropy.

Blake Mycoskie



create community

At the very core of my relationship to learning is the idea that we should be as organic as possible. We need to cultivate a deeply refined introspective sense, and build our relationship to learning around our nuance of character.

Joshua Waitzkin




initiate conversation

The object of education is to teach one how to educate themselves and to seek further education that they in turn give freely to others. To learn how to learn is more crucial than to recognize what is learned.

– Dr. Mark Zupo

About the author, Dr. Mark

I’m Dr. Mark Zupo, the creator of – the hottest system that’s been used by entrepreneurs in hundreds of different niches and markets. My students and clients have changed their life with the Multiple Streams Mastery Program. I’ve helped so many regular folks grow serious online passive businesses, and now I want to help guide you through building your multiple streams of income business and the life of your dreams. This podcast is all about getting you off the work-week treadmill and helping you build a business and life you love.

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